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Experience |
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Nurtured Stark Communications from its formation in 1994 to an agency recognized nationally and internationally for its
distinctive creative, work ethic, people-centric growth and outstanding client retention record. |
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Played a key role in building the brand Kerala - God’s Own Country for two decades, actively partnering the brand’s journey
from a non-entity to India’s No.1 tourism destination. |
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Contributed to the success of many regional and national brands across sectors like Media, Information Technology, Real Estate,
Education, Finance & Banking, Travel & Tourism and Social Causes. |
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Credited by clients with having consistently provided strategic marketing and creative communications solutions that have
worked brilliantly well for their brands. |
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Traveled extensively across Europe and Asia, mostly to build and strengthen relationships for brands using trade fairs, road shows
and other relevant platforms. |
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Delivered guest lectures in IIM-K, CII-NICC Momentum India Conference and Asian School of Business to name a few. Conducted workshops
and closed-group sessions on various facets of advertising. |
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Visiting faculty at the Press Club Institute of Journalism and the Kerala Institute of Tourism and Travel Studies. |
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Twenty years in advertising, that started from being a trainee writer in ULKA Advertising, New Delhi, in the summer of 1991. |
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Recognition |
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Won over a dozen awards in 2011 at the New York Festivals, Prague International Advertising Festival, PATA International Awards,
Berlin Das golden Stadttor and ABBY, to name a few, for the campaign Your Moment Is Waiting,
conceived and created for Kerala Tourism. |
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Won The Global Awards 2008 Finalist Certificate that honors the World’s Best Work in Healthcare Communication for
the AIDS prevention communication created for KSACS. |
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Won the Berlin Das goldene Stadttor Gold awards in 2007 and 2006 for the best International Tourism Print Campaign and the best
International Tourism Television Commercial respectively, created for Kerala Tourism. This print campaign was featured in
Philip Kotler’s Marketing Management (2008 edition) published by Pearson Education. |
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Won the Finalist Certificate at the New York Festivals in 2006 and 2005 for advertising craft (writing) for the CGH Earth and
Kerala Tourism campaigns respectively. |
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Won the Government State Award in 2004 for authoring the best tourism publication, a coffee table book on Kerala titled
Moments When You Know There’s A God. |
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Won ABBY Silver in 2001 for the television commercial created for Kerala Tourism. |
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Won many regional advertising awards. |
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Education |
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Books. Music. Friends. Places & People. Movies. WWW. |
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Master of Arts Degree In English Language & Literature,
Department of English, University of Kerala. 1988 – 1990. |
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Bachelor of Arts Degree In English Language & Literature,
Mar Ivanios College, University of Kerala. 1985 – 1988. |
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Life outside the classroom: Magazine Editor - Mar Ivanios College; Anchor and host - All India Radio; President - University YMCA;
Member – Photography Club and The Theatre Group; Founder Member - Debating Club, Poetry Society
and The Creative Workshop, Mar Ivanios College… |
