The travel and tourism industry has identified the next five markets with emerging tourism potential after the BRICS.  Sri Lanka, Indonesia, Malaysia, Mexico and Argentina (SLIMMA) are the five countries. The highlights of each country are:

Sri Lanka: Re-emerging after the civil war, Investing in infrastructure, Beauty of the destination

Indonesia: Diversity of the country, Growing population, High disposable income

Malaysia: Asian country but with more freedom than others, Developing tourism industry, Aggressive marketing

Mexico: Improved infrastructure, Low taxes, High disposable income

Argentina: Up and coming destination, Positive economic growth, Cost effective holiday destination

In early 2010, the industry saw Brazil, Russia, India and China (BRIC) as the nations with the biggest growth opportunities in tourism over the next five years. Towards the end of 2010 South Africa was admitted to the BRIC countries creating the BRICS, as the industry felt that South Africa too is an important market. Increased security, wildlife and positive impact of 2010 World Cup Football were reasons for South Africa’s importance. In 2011, SLIMMA has emerged.

Source: WTM Travel Market Report